Brainstorming.Works or not?

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I’ve never thought that brainstorming might be so controversial. Then I’ve found this article: Is Brainstorming a waste of time? Let’s talk about brainstorming and its rules.

  1. Generate as many ideas as possible – the more ideas you come up with, the better chance you have of coming up with good ones.
  2. Don’t criticise – it will dampen peoples enthusiasm and kill their creativity.
  3. Welcome unusual ideas – it’s important to break out of your usual mindset and consider wild and wacky ideas if you want to be really creative.
  4. Combine and improve ideas – instead of criticising ideas, look for way to use them in combination and/or make them better.

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